Every great brand begins with a deeply personal story — and for Élevé, it began with a mother’s love.

Anushree Ghose, founder of Élevé and mother of two, watched her daughter — a national-level swimmer — spend hours in chlorinated pools that left her skin dry, dull, and dehydrated. As a mother, she tried everything — different creams, lotions, and skincare products — hoping to restore her daughter’s natural glow. But nothing truly worked. That’s when she realised it was time to create a solution grounded in science, not compromise..

Armed with a B.Tech in Cosmetic Technology, Anushree decided to blend her academic expertise with her personal mission. What started as a mother’s effort to heal her daughter’s skin slowly grew into a movement to make effective, dermatologically-tested skincare accessible and affordable for everyone.

Anushree’s own skincare journey added a deeper layer to her vision. Having personally experienced how skin struggles can affect one’s confidence, she was determined to make effective, dermatologically tested skincare accessible to all. The premium products that worked were often priced beyond the reach of most families — a problem she was determined to solve.

Élevé was born from that promise: to create skincare that delivers real results without the luxury-price tag.

The name Élevé means “elevated” — a reflection of what the brand stands for. Its tagline, Skincare Elevated, captures the essence of rising above the ordinary — not just in results, but in care, ethics, and quality.

Each Élevé product is crafted with clinically proven ingredients, free from parabens and sulphates, and tested to ensure safety and performance.

Even the logo tells a story — the elegant curves and waves in Élevé’s design symbolize hydration, flow, and the effortless absorption that defines every product. They mirror the smooth transition between science and self-care — reminding every user that skincare can be gentle yet effective, luxurious yet attainable.

From a mother’s wish to heal her daughter’s skin to a brand trusted by families across India, Élevé stands for transformation — personal, visible, and lasting. It’s a story of passion, persistence, and purpose — proof that when science meets heart, beauty truly gets elevated.